Hi there,
My name is Carol.
I am a tech industry product manager who specializes in social media platforms, ads platforms, and building an online presence for small-medium e-commerce businesses.
I am mostly familiar with ads and organic posts on Facebook, Instagram, TikTok, and Pinterest.
I have experience using Facebook Ads Manager, Google Ads, and TikTok Ads Manager.
This year, I'm offering virtual services focused on optimizing one's Shopify store, running social media campaigns and ads, optimizing email campaigns, and improving profitability by analyzing the shop's ROAS / channels.
I'm open to helping e-commerce businesses grow, as well as social media creators/influencers.
Services include but are not limited to:
1\.
Paid media strategy and execution
• Google ads, GTM strategy, SEO, SEM, Google Analytics
• Facebook ads
• Instagram ads
• TikTok ads
• Pinterest ads
2\.
Email marketing strategy and execution
• Development of effective email campaigns that lead to increased customer retention, loyalty and revenue growth
3\.
Creative strategy
• I craft the entire creative strategy and apply the latest AI-generated content in creative creation - image, caption copy, product description, and 3D videos.
I maintain constant communication with your team, ensuring that everyone is aligned and informed about the strategies we're implementing and the results we're achieving.
This comprehensive and collaborative approach is key to optimizing your campaigns for the best possible ROAS.
• If needed, I also source creators for UGC/sponsored content:
I understand the power of authentic content in driving ROAS.
I can source social media creators for your brand from platforms like Instagram, Twitter, YouTube, Pinterest, TikTok, etc.
I have extensive experience working with creators and can negotiate deals that lead to long-term trusted partnerships.
• Lastly, I'd like to take a constant testing approach to content optimization:
I'll streamline your content flow, scripting, and organizing for constant A/B testing.
This structured approach is designed to enhance your ROAS in collaboration with media buyers.
By continuously refining and testing different content strategies, we'll identify what resonates best with your audience.
This ongoing optimization process ensures your ad spend is always yielding maximum returns.
4\.
Branding and general marketing tasks execution and advisory.
Marketing platforms and tools that I'm familiar with:
Shopify
TripleWhale
Polar Analytics
Klaviyo
Mailchimp
Sendgrid
Magento
Wordpress and WooCommerce
Webflow
Squarespace
WorkMagic.
io
Stripe, Square, Braintree, PayPal, and similar payment platforms
Kartiv
Canva
Hubspot
Google Suite
Microsoft all programs
and more.
I am based in Mountain View, CA (94041), and would love to connect with small-medium business owners who may be interested in hiring a part-time or contract-based social media manager/marketer/ads and creative strategist.
Please email me to connect!
Carol