Rosario M.
Mobile: show contact info
Palo Alto
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OBJECTIVE
Seeking a position as an Senior Events Marketing Manager
SKILLS
•10+ years experience leading large-scale events, technical conferences, tradeshows, partner programs, user conferences for major tech companies, promoting brand awareness, and impacting revenue.
• Impeccable communication skills with the ability to communicate clearly and concisely across multiple audiences and C-level executives.
• Exceptional track record of achieving corporate/department goals and objectives within strict deadlines.
• Ability to prioritize, multitask, and drive change in a fast-paced environment.
• Operationally sound in handling multi-million-dollar budgets, complex logistics, equipment and timelines.
• Experienced working across teams globally to plan and implement strategically.
• Extensive experience negotiating with external vendors, marketing agencies, and third-party suppliers.
• Self-motivated, high energy, and resourceful; able to solve problems creatively.
• Trilingual proficiency in French and Spanish.
Ability to travel up to 65%.
ACCOMPLISHMENTS
o Planned and executed over 70 major trade shows and marketing campaigns per year to promote company brand, products, and solutions.
These events directly led to a 21% increase in business meetings and sales leads.
o Managed partnerships with international PR firms to ensure timely production and distribution media articles, technical publications, white papers, press releases, product data sheets, case studies, etc.
o Maximized revenue and decreased expenses through effective negotiation with multiple vendors, never exceeding marketing budgets.
o Created and managed events marketing budget; negotiated pricing and discounts, saving company over $150,000 in 2023.
o Effectively coordinated all event logistics, including pre-event communications, event andhotel registration, logistics tracking, pre and post-show meetings, on-site activities, collateral fulfillment, and giveaways; contributing to event success.
o Acted as the company liaison with industry event coordinators on sponsorship deliverables, booth design, and logistics.
o Provided post-event reporting documentation and compiled relevant information to accurately measure ROI for all events, and impact in revenue growth.
o Acted as the main point of contact for all vendors, monitoring the fulfillment of contractua terms on all agreements: including payment schedules, insurance requirements, and security procedures—ensuring successful events.
o Increased brand awareness by focusing on social media platforms to drive community/customer engagement.
TECHNICAL SKILLS
Microsoft Office Suite
Google Suite
Salesforce
Marketo
Eloqua
HubSpot
SharePoint
WordPress
Wrike, Asana, Trello
Cvent
Hopin
On24
TRADE SHOWS EXECUTED
Dreamforce
VMworld
RSA
BlackHat
Mobile World Congress
Gartner IOCS
Dell World
Amazon Reinvent
CGOC
DockerCon
Oracle Open World
Microsoft Ignite
EMPLOYMENT HISTORY
-Director, Global Events Marketing, Remote 2021- 2023
ArmorCode
-Director, Global Events, Remote 2019 - 2021
Aryaka Networks
- Senior Events Marketing Manager, Palo Alto 2013 - 2019
Salesforce, VMware, Samsung
-Events Marketing Manager, Mountain View 2007 - 2013
IBM, DELL, Stanford
-Trade Show Manager 2005 - 2007
VaST Systems, Sunnyvale
EDUCATION
San Jose State University
PMP Certificate, Project Management
Northern Illinois University
Certificate, Trade Show Management
University of Geneva, Switzerland
Diplôme d’Etudes Specialisées en Français Langue Etrangère
Universidad Catolica del Peru – Lima, Peru
Bachelor of Science, Business Administration
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