Product Marketing Lead, Instagram Creators

We are looking for a seasoned Product Marketing Lead to help drive our investments in creators on Instagram.
You'll be responsible for supporting a team of product marketers, creating business and product strategies, managing our go-to-market plans, and coordinating a cross-functional team building the future of creator products on Instagram.
The ideal candidate will have (direct/indirect) people management or mentoring experience, a multi-disciplinary background including business strategy, marketing, and analytical skills, and will be passionate and knowledgeable about the creator & media ecosystem.
At Instagram, we are focused on building a diverse and inclusive workplace.
Our Product Marketing team is focused on amplifying diverse perspectives across our creator community, so we welcome you, your personal experience and different perspectives.
Product Marketing Lead, Instagram Creators Responsibilities: Develop product strategy and provide product team leadership, in partnership with disciplines including product management, engineering, design, research, data science Lead cross-functional and cross-team relationship building and collaboration with product team, GTM, and cross-org partners Manage a team of Product Marketing Managers and scale the Product Marketing function for creator facing products Manage high-priority, fast moving decisions and communications regarding our product and go-to-market strategy Represent the market with product teams, including qualitative and quantitative feedback from creators, and help product teams prioritize roadmaps Minimum Qualifications: 8+ years experience in product marketing & business strategy development Proven experience developing marketing strategies using both quantitative and qualitative research and insights Demonstrable experience working with, or in support of, diverse communities Demonstrable experience working in digital media, with an interest in or knowledge of the Instagram creator landscape Proven experience successfully launching and driving adoption for new digital products and services while owning and achieving KPIs Demonstrable experience successfully conveying ideas both internally to multiple stakeholders and teams, as well as externally to end users Preferred Qualifications: BA/BS degree and/or MBA in relevant field 3+ years of people management experience Experience with creator products or audiences About Meta: Meta builds technologies that help people connect, find communities, and grow businesses.
When Facebook launched in 2004, it changed the way people connect.
Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.
Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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