Senior Director, Digital Media (Marketing Channel Execution)

Position Summary.
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What you'll do.
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Working at Sam's Club means a career without boundaries.
There's always room to grow, to take on another challenge, to roll up your sleeves and contribute, and to find professional rewards for your hard work.
Yes, we are a division of the Fortune #1 company, Walmart, Inc.
But you'll quickly find that we're a company that wants you to feel comfortable bringing your whole self to work.
A career at Sam's Club is where the world's most complex challenges meet a kinder way of life.
We are seeking a Senior Director of Marketing Channel Execution to drive club and online sales, membership retention and acquisition.
You will optimize data-driven and promotional programs across owned and paid marketing channels.
Responsibilities include managing channel vendors and media agencies, forecasting performance, and developing strong relationships.
You will also contribute to the channel strategy and build acquisition programs.
Reporting to the Group Director of Growth Marketing, you will work towards delivering a cohesive omni-channel marketing experience Location: San Bruno, CA | Dallas, TX | Bentonville, AR What you'll do: Define and own goals, KPIs, budget, placement allocations and performance forecasts.
Ensure alignment across orgs on business goals, KPIs, and market trends.
Plan and manage owned and paid media strategy to maximize reach and increase the growth targets based on member needs and priorities.
Manage the Directors of Paid and Owned channels and set SMART goals for each team.
Develop testing strategies (A/B and multivariate tests) in partnership with Member and Business Intelligence to improve all areas of the program.
Develop strategies to advance one to one member engagement across all paid and owned touchpoints, activating the centralized personalization strategy.
Improve vendor relationships to increase ROAS, reach, process efficiency, capabilities and technical optimization.
Present standardized campaign reporting across all channels and strategies - ensuring that all share outs include important learnings.
Partner with Product and Tech teams to communicate and share out data and technical requirements for marketing needs while prioritizing initiatives based on business objectives.
Test new media channels and media tactics to increase marketing performance.
Test media mix and channel covariance impacts What you'll bring: You possess exceptional organizational skills, a strong sense of discipline, and a deep commitment to taking ownership of your work.
You demonstrate a willingness to embrace risks and explore new opportunities.
You exhibit exceptional communication skills, adaptability, expertise in team development, and the ability to make critical decisions.
You excel in navigating a large organization, managing competing priorities from multiple stakeholders, and adapting quickly to changing circumstances.
You love to analyze performance to provide actionable recommendations and deliver continuous improvements across the channel portfolio to increase impact.
You are a champion in continuous advancement of our one-to-one member engagement.
You have 12+ years in omnichannel marketing, executing, managing campaigns, managing vendors, preferably for an e-commerce/retail organization, and managing a team.
The above information has been designed to indicate the general nature and level of work performed in the role.
It is not designed to contain or be interpreted as a comprehensive inventory of all responsibilities and qualifications required of employees assigned to this job.
The full Job Description can be made available as part of the hiring process.
At Sam's Club, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.
walmart.
com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.
Walmart at https://bit.
ly/3iOOb1J .
The annual salary range for this position is $169,000.
00-$338,000.
00 Additional compensation includes annual or quarterly performance incentives.
Additional compensation for certain positions may also include: - Regional Pay Zone (RPZ) (based on location) - Stock equity incentives Minimum Qualifications.
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Outlined below are the required minimum qualifications for this position.
If none are listed, there are no minimum qualifications.
Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 3 years' experience in editorial content management or related field OR 5 years' experience in editorial content management or related field.
Preferred Qualifications.
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Outlined below are the optional preferred qualifications for this position.
If none are listed, there are no preferred qualifications.
Managing copy teams in a retail creative environment, Managing large editorial content campaigns in an online creative or related digital field, Supervisory, Working for or with creative agencies Primary Location.
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850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America