Senior Manager - Web Conversion Rate Optimization

Company Description Freshworks makes it fast and easy for businesses to delight their customers and employees.
We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user.
Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies - from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).
Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years.
Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.
Job Description Please note: this role will be based in San Mateo, CA and requires an in office presence.
We are seeking an experienced Senior Growth Marketing Manager - Conversion Rate Optimization (CRO) to join the Revenue Growth team at Freshworks.
This is a great opportunity to introduce, build, and scale a new practice at Freshworks.
The ideal candidate will drive Marketing ROI by improving visitor acquisition and conversion rates across the web journey for all products.
You have built CRO programs for high-volume operations, either ecommerce or PLG businesses, and are experienced in simplifying and articulating experimentation outcomes to executives.
You will lead a team comprising a web developer and UX designer and work closely with the Experimentation and analytics team to test and improve the performance of all web acquisition journeys.
You will focus on managing test idea intake and prioritization, driving requirements for test development, and managing test execution, results analysis, and reporting.
You thrive in global, cross-functional, and complex organizational structures.
What you’ll do at Freshworks: Own and manage web experiment roadmap at Freshworks Be accountable for the website's primary transactional metrics, including web conversion rate, incremental lead volume, lead quality, and revenue Build a culture of experimentation, being able to break down an opinion into hypotheses and key performance indicators Leverage behavioral analytics, user research & surveys, and competitor research to audit journey paths, identify gaps in the conversion funnel, and launch experiments to improve conversion Build hypotheses, test and scale experiments by leveraging multiple levers - messaging, site copy, form parameters, call-to-action buttons, page templates, and more Partner with Growth Analytics to build hypotheses, run experiments, and communicate the effectiveness and results of each test while building out a hypothesis library for future knowledge sharing and test ideas Build a QA practice to verify that all test variations are working as expected before a test launch and check early data post-launch to detect any issues Partner with the Web experience team to communicate and align on sprint cycles and experimentation roadmap Partner with Marketing Ops & Technology to ensure we have the right technology, accurate lead capture, and ingestion of data for lead generation Design and implement new experimentation processes and programs that enable the team to work more efficiently and in an agile manner to support the rapid growth of our web surfaces and the company as a whole Collaborate with Brand Marketing to leverage and guide the development of appropriate page templates and other web content artifacts Analyze results and share learnings and insights with the rest of the company on an ongoing basis Qualifications We'd love to hear from you if you have: 10+ years of experience leading conversion rate optimization in an enterprise organization Strong understanding of the linkage between web experiments and business KPIs Strong knowledge of UX research, A/B testing, multivariate testing, and other methodologies.
Experience building out CRO and experimentation programs with a focus on countervailing metrics Ability to move between strategic planning and ideation, as well as hands-on execution Experience with web analytics tools such as Google Analytics and Optimizely Strong understanding of SEO, SEM, and other digital marketing channels.
You have demonstrable vanilla Javascript, HTML, CSS, and SQL knowledge and capabilities Excellent problem-solving skills and ability to think creatively to identify new growth opportunities.
Strong analytical skills with the ability to analyze and interpret data to make informed decisions.
Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
Additional Information All your information will be kept confidential according to EEO guidelines.
California Pay Range: $164,000 - 266,500+ comprising an annual salary & incentive compensation.
You may also be eligible for equity and additional generous company benefits.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity.
We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.