FocusKPI is looking for a Data Scientist - Measurement Modeling to work for our client, one of the largest retailers/e-commerce companies in the U.
S.
A.
The client is seeking an experienced data science individual contributor to enable deep insights and capabilities on ads measurement methodology.
They're building a robust in-house advertising business that’s key to its growth strategy.
They partner closely with brands on strategies and solutions that harness client’s unparalleled omni-channel influence.
They deliver relevant retail ads and experiences that connect their customers with the brands and products they love.
They use online and in-store data, encompassing 95% of American households, to measure campaign-correlated sales on their site and in their stores.
Work Location: Remote in the U.
S.
Duration: 6 months contract with potential for extension and conversion, depending on budget and performance
Pay range: $55/hr to $65/hr
Responsibilities:
Build and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes
Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations to stakeholders
Perform hands-on modeling and complex analyses using SQL & Python
Build and enhance synthetic control group, ghost ads, MTA, MMM algorithm to estimate ads incremental impact
Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems
Partner with cross-functional teams to streamline data science solutions
Minimum Qualifications:
Master's degree in statistics, economics, operations research, engineering, or related field
6+ years of industry experience in ads measurement methodology
Proficient coding skills (SQL/Python/R) and database knowledge
Extensive experience with predictive modeling algorithms
Experience in media mix modeling, advanced measurement, applicable marketing analytics
Strong project management skills, including managing technical resources and multiple priorities & milestones.
Able to communicate technical material to a range of audiences that provides insight into marketing performance.
You have a passion for working in a fast-paced agile environment.
A collaborative mindset and sense of curiosity
Preferred Qualifications:
PhD degree in Statistics, Economics, Operations Research, or related field
Advanced programming skills with experience of creating Python modules
Experience with A/B and Multivariate test design and implementation
**No Data Analysts or Data Engineers or Software Engineers are accepted for this role.
"Data Scientist" candidates with MMM/MTA experience and experience in ads Measurement Methodology are only considered**
Thank you!
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc.
(FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies.
FocusKPI is a U.
S.
company headquartered in Silicon Valley, California with an East Coast office in Boston, Massachusetts.
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