Senior Director, Brand Marketing

Company Description Freshworks makes it fast and easy for businesses to delight their customers and employees.
We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user.
Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies - from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).
Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years.
Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.
Job Description As the Senior Director of Brand Marketing, you will be a key leader responsible for developing and executing comprehensive brand strategies to enhance the company's market position and brand equity.
This role requires a seasoned marketing professional with a strong understanding of brand development and positioning, consumer behavior, and the ability to create impactful brand campaigns.
You will lead a dynamic team, collaborating across departments to ensure brand consistency and resonance across all touchpoints.
Key Responsibilities: Brand Strategy and Positioning: Develop and refine the overall external and internal brand strategy, ensuring alignment with business objectives.
Define and articulate the brand's unique value proposition and positioning in the market.
Brand Identity and Visual Communication: Oversee the development and maintenance of brand guidelines, ensuring a consistent visual and messaging identity.
Work with creative teams to ensure brand assets are aligned with brand standards.
Consumer Insights and Market Research: Utilize market research and consumer insights to understand market trends, customer preferences, and competitive landscapes.
Incorporate insights into brand strategies to drive differentiation and relevance.
Cross-Functional Collaboration: Collaborate with product, sales, and other departments to integrate brand strategies into overall business initiatives.
Ensure brand considerations are taken into account in product development and sales strategies.
Team Leadership and Development: Build and lead a high-performing global brand marketing team.
Provide mentorship, guidance, and professional development opportunities to team members.
Performance Analytics: Establish key performance indicators (KPIs) to measure the success of brand marketing initiatives.
Qualifications Bachelor's degree in Marketing, Business, or a related field.
10+ years of extensive experience in brand marketing, with a track record of successfully developing and implementing brand strategies.
Strong leadership and team management skills.
Excellent understanding of consumer behavior, market dynamics, and brand development principles.
Proven experience in collaborating with cross-functional teams.
Creative thinker with the ability to translate ideas into effective marketing campaigns.
Exceptional communication and interpersonal skills.
Additional Information The annual OTE range for this position is $233,100 — $378,800 USD.
Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level.
Bonus/equity may be available.
Freshworks offers multiple options for dental, medical, vision, disability and life insurances.
Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered.
Freshworks also offers adoption and parental leave benefits.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity.
We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity.
We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.